This Policy applies globally to all customers, visitors, and members of the House.

At HOUSE OF ZALEX, we do not take lightly the trust you place in us, not in the pieces you
choose to wear, and not in the personal information you choose to share. This Privacy Policy is a formal declaration of how we collect, use, protect, and respect your data across every interaction you have with our brand, whether you are shopping from London, New York, Dubai, Lagos, or anywhere else in the world.

This Policy applies to all users of houseofzalex.com, our marketing communications, and any platform through which you engage with HOUSE OF ZALEX. By accessing our Website or purchasing from us, you acknowledge that you have read, understood, and agreed to the termsof this Policy.

If you do not agree with any part of this Policy, please discontinue use of our Website.

## SECTION 1 — ABOUT HOUSE OF ZALEX
HOUSE OF ZALEX was founded over a decade ago by Marie Achebe, a woman who refused to shrink, and who chose instead to express her confidence, ambition, and identity through fashion. What began as a small and intimate project in London has since evolved into a globally recognized brand, trusted by women across continents.

We curate refined, feminine, statement-making pieces for women who are building, evolving, and stepping into higher levels of themselves. Our collections are selected with precision, focusing on silhouette, structure, fabric integrity, and finish. This is not fast fashion. It is considered style for women who value distinction.
Every stage of our journey has been built with intention, resilience, and an uncompromising commitment to quality. That same standard governs how we handle your personal information.

Registered brand: HOUSE OF ZALEX
Website: www.houseofzalex.com
Customer contact: customer@houseofzalex.com
Response time: Within 24 hours

## SECTION 2 — SCOPE AND APPLICATION OF THIS POLICY

This Privacy Policy applies to:
- All visitors to houseofzalex.com, regardless of location
- All customers who purchase or have purchased from us
- All individuals who subscribe to our newsletter or join our inner circle
- All individuals who contact us via email, social media, or any other channel
- All users who interact with our advertising across third-party platforms

This Policy governs data collected online and, where applicable, offline. It applies globally.
Where local laws impose additional requirements, including but not limited to the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and the California Consumer Privacy Act (CCPA), we comply fully with those requirements in addition to the standards set out in this Policy.

## SECTION 3 — INFORMATION WE COLLECT
We collect only what is necessary to serve you well and to operate our business responsibly.

3.1 Information You Provide to Us Directly

- Your full name, email address, telephone number, and delivery and billing address when you place an order or create an account
- Payment details, which are processed exclusively through encrypted, industry-standard
payment processors. HOUSE OF ZALEX does not store, access, or retain your full card
information at any point
- Your communication history with us, including customer service correspondence, feedback, and enquiries
- Your marketing preferences, including newsletter subscriptions and early access registrations
- Any information you voluntarily share when participating in surveys, competitions, or brand initiatives
3.2 Information Collected Automatically
When you visit our Website, certain technical information is collected automatically through cookies and tracking technologies, including:
- Your IP address, device type, operating system, and browser version
- The pages you visit, the duration of your visit, and your navigation path through our Website
- The source through which you arrived at our Website, for example a search engine, social media platform, or direct link
- Session data and interaction patterns

3.3 Information Received from Third Parties
We may receive information about you from:
- Social media platforms including Instagram, TikTok, and others, when you engage with our content or click through to our Website
- Advertising partners and analytics providers who assist us in understanding customer behavior and campaign performance
- Payment and fraud prevention services

## SECTION 4 — HOW WE USE YOUR INFORMATION
Your data is used for specific, legitimate purposes only. We use your personal information to:
- Process, fulfil, and manage your orders, including delivery and returns
- Provide you with timely and effective customer support
- Send transactional communications, including order confirmations, shipping notifications, and return updates
- Send you marketing communications about new collections, private releases, exclusive offers, and curated pieces reserved for our inner circle, where you have opted in or where we have a legitimate basis to do so
- Personalize your experience on our Website and across our communications
- Conduct internal analytics and research to improve our products, services, and Website
- Detect, investigate, and prevent fraudulent, unlawful, or unauthorized activity
- Comply with applicable legal obligations and enforce our terms and conditions
We will never sell, rent, or trade your personal information to any third party for their own commercial purposes. This is a non-negotiable standard at HOUSE OF ZALEX.

## SECTION 5 — LEGAL BASIS FOR PROCESSING YOUR DATA
For customers in the UK, EEA, and jurisdictions governed by equivalent legislation, we process your personal data on the following legal grounds:
- Contractual necessity: to process your orders, manage returns, and administer your account
- Legitimate interests: to improve our Website and services, prevent fraud, and conduct
proportionate direct marketing
- Your consent: for email and SMS marketing communications and for non-essential cookies.
You may withdraw consent at any time without affecting the lawfulness of prior processing
- Legal obligation: where processing is required to comply with applicable law, including tax, accounting, and regulatory requirements

## SECTION 6 — SHARING YOUR INFORMATION
HOUSE OF ZALEX does not sell, lease, or exchange your personal data. We share it only where strictly necessary, with the following categories of trusted partners:

- Payment processors: to securely handle and authenticate your transactions
- Logistics and fulfilment partners: to ship and deliver your orders to you anywhere in the world
- Email and marketing service providers: to manage our communications and newsletter
distribution
- Analytics providers: to help us understand how our Website is used and how we can improve it
- Advertising platforms: including Meta and Google, for retargeting campaigns, where you have given your consent
- Legal and regulatory authorities: where we are required to disclose data under applicable law, court order, or regulatory direction

All third-party service providers engaged by HOUSE OF ZALEX are contractually bound to
process your data only for the purposes specified by us, and to do so with appropriate security and confidentiality.

## SECTION 7 — INTERNATIONAL DATA TRANSFERS
HOUSE OF ZALEX is a globally operating brand, serving customers across the United Kingdom, Europe, North America, the Middle East, Africa, and beyond. As a result, your personal data may be transferred to and processed in countries outside your jurisdiction, including the United States.

Where personal data is transferred internationally, we ensure that appropriate legal safeguards are in place, including Standard Contractual Clauses approved by the UK Information Commissioner's Office or the European Commission, as applicable. These safeguards are designed to ensure that your data receives an equivalent level of protection regardless of where it is processed.

## SECTION 8 — DATA RETENTION
We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, and to comply with our legal, tax, and regulatory obligations. Our standard retention periods are as follows:

- Order and transaction records: Up to 7 years, in compliance with UK financial and tax
legislation
- Account information: For the active life of your account, and up to 2 years following closure
- Marketing data: Until you withdraw consent or unsubscribe
- Website analytics data: Up to 26 months
- Customer service correspondence: Up to 3 years following resolution
Upon expiry of the applicable retention period, your data is securely deleted or anonymized.

## SECTION 9 — COOKIES AND TRACKING TECHNOLOGIES
We use cookies and comparable tracking technologies to ensure our Website functions
correctly, to enhance your experience, and to deliver relevant content and advertising.

9.1 What Is a Cookie?
A cookie is a small text file stored on your device when you visit a website. It enables the
website to recognize your device and remember certain information about your visit.

9.2 Categories of Cookies We Use
- Strictly Necessary Cookies: These are essential to the operation of our Website and cannot be switched off. They are set in response to actions you take, such as logging in or completing a purchase. They store no personally identifiable information.
- Performance and Analytics Cookies: These allow us to measure traffic, understand how visitors interact with our Website, and identify areas for improvement. They help us determine which pages are most and least visited, and how users navigate through the site.
- Functionality Cookies: These remember your preferences, such as currency, language, and saved items, to provide a more personalized experience. If disabled, some features may not function as intended.
- Marketing and Targeting Cookies: These may be placed by us or our advertising partners to build a profile of your interests and deliver relevant advertisements on our Website and on third-party platforms. They do not store personally identifiable information directly, but work by uniquely identifying your browser and device.

9.3 Managing Your Cookie Preferences
You may manage your cookie preferences at any time through the cookie settings panel on our Website, or through your browser settings. Please be aware that restricting certain cookies may impact the performance and functionality of the Website.

## SECTION 10 — YOUR RIGHTS
Subject to your applicable privacy legislation, you are entitled to the following rights with
respect to your personal data. HOUSE OF ZALEX is committed to upholding these rights and ensuring you are never discriminated against for exercising them.

- Right of Access: You may request a copy of the personal data we hold about you, including information on how it is being used.
- Right to Rectification: You may request that we correct any personal data that is inaccurate or incomplete.
- Right to Erasure: You may request that we delete your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal obligations.
- Right to Restrict Processing: You may request that we suspend the processing of your data in certain circumstances.
- Right to Data Portability: Where processing is carried out by automated means and based on your consent or a contract, you may request that your data be provided to you in a structured, machine-readable format.
- Right to Object: You may object to processing based on legitimate interests, including direct marketing. Where you object to direct marketing, we will cease processing immediately.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

To exercise any of the above rights, please contact us at customer@houseofzalex.com. We will acknowledge your request within 5 business days and respond in full within 30 days. No fee will be charged for any request made in good faith.

If you are located in the United Kingdom and are dissatisfied with our handling of your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk. If you are located in the EEA, you may contact your local supervisory authority.

## SECTION 11 — MARKETING COMMUNICATIONS
HOUSE OF ZALEX may contact you with information about our latest collections, private
releases, exclusive offers, and curated content reserved for members of our inner circle. We do so only where you have opted in, or where we have a lawful legitimate interest to do so.

You may withdraw from marketing communications at any time by:
- Clicking the 'Unsubscribe' link contained in any marketing email
- Contacting us directly at customer@houseofzalex.com

Withdrawal from marketing does not affect the delivery of transactional communications
relating to your orders or your account.

## SECTION 12 — SECURITY
We apply rigorous technical and organizational security measures to protect your personal data against unauthorized access, accidental loss, destruction, alteration, or disclosure. Our measures include, but are not limited to:

- SSL/TLS encryption for all data transmitted through our Website
- Restricted internal access to personal data, governed by role-based access controls
- Regular review and assessment of our security practices and third-party processors
- Secure, encrypted storage of all customer data

In the event of a personal data breach that is likely to result in a risk to your rights and
freedoms, we will notify the relevant supervisory authority within 72 hours and, where
required, inform affected individuals without undue delay.

## SECTION 13 — CHILDREN'S PRIVACY
Our Website, products, and services are intended exclusively for individuals aged 16 and above.

We do not knowingly collect, solicit, or retain personal data from individuals under the age of 16. If you have reason to believe that a minor has provided us with personal data,

please contact us immediately at customer@houseofzalex.com and we will act swiftly to investigate and delete the information.

## SECTION 14 — THIRD-PARTY LINKS AND PLATFORMS
Our Website may contain links to third-party websites and platforms, including our social media channels on Instagram and TikTok.

This Privacy Policy applies solely to houseofzalex.com and to information collected directly by HOUSE OF ZALEX. We are not responsible for the data practices of any third-party website or platform and strongly encourage you to review their respective privacy policies before engaging with them.

## SECTION 15 — CHANGES TO THIS PRIVACY POLICY
HOUSE OF ZALEX reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, our business, applicable law, or for other operational reasons. All updates will be reflected by a revised Effective Date at the top of this document.

Where changes are material, we will notify you by email or through a prominent notice on our Website prior to the changes taking effect. Where required by applicable law, we will seek your consent to those changes.

We recommend that you review this Policy periodically to remain informed. Your continued use of our Website following any update constitutes acceptance of the revised Policy.

## SECTION 16 — CONTACT AND DATA CONTROLLER
For all privacy-related enquiries, requests, or concerns, please contact us directly:
HOUSE OF ZALEX
Data Controller
London, United Kingdom
Email: customer@houseofzalex.com
Website: www.houseofzalex.com
Response time: Within 24 hours,

HOUSE OF ZALEX was built for women who refuse to dim their light, women who understand the value of presentation, and who invest in how they show up in the world. We handle your personal information with the same standard of care, precision, and respect that defines everything we do.

When you trust HOUSE OF ZALEX, you are not simply sharing data. You are stepping into alignment with a brand that takes its responsibilities seriously, to you, to your privacy, and to the standard this House was built on.

© HOUSE OF ZALEX. All rights reserved.